come investire 100 euro in azioni Amazon

A surprising fact to begin with

Did you know that in 2024, over 60% of European retail investors started with less than 500 euros, thanks to the advent of fractional shares? This means that, even with a budget of just 100 euros, you can become a partner in one of the most capitalized companies in the world, Amazon, and benefit from any potential long-term increases.

Why consider Amazon for a 100 euro investment

The historical value of the title

– 10-Year Growth: Since 2012, Amazon’s share price has grown by more than 2,000%[^1].
– Market Leadership: e-commerce, cloud computing (AWS), and continuous innovation.

The convenience of fractional shares

– Thanks to brokers like Robinhood or Trade Republic , you can buy “pieces” of shares, breaking down the barrier to entry of expensive stocks.
– With 100 euros, you buy about 0.1 Amazon shares (at a price of ~3,000 € per share).

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How to buy fractions of Amazon shares with 100 euros

Broker Choice

Operational steps

1. Registration : Create an account, verify your identity (KYC).

2. Deposit : Transfer €100 from your bank account or card.

3. Symbol Search : Search for “AMZN” on the platform.

4. Fractional purchase : select the amount (€100) instead of the number of shares.

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Costs and commissions compared

Summary table

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Strategies to Maximize a Small-Scale Investment

Average cost in Euro

Divide the €100 into monthly installments of €20 to reduce the impact of volatility (Dollar-Cost Averaging).

“Light” diversification

– Tech ETFs: allocate 20% (€20) to an ETF on the Nasdaq[^2].
– Alternative Growth Stocks: €10 on stocks with similar growth potential.

Expert comment
“Investing small amounts regularly is the key to accumulating capital over time, especially in highly volatile sectors such as technology.”
— Prof. Marco Bianchi, Professor of Corporate Finance, University of Milan

Risk Analysis and Mitigation

Main risks

1. High volatility : Tech stocks can drop as much as 10–15% in a single week.

2. Exchange rate risk : euro/dollar fluctuation.

3. Concentration : Betting everything on a single stock increases specific risk.

How to protect yourself

• Stop-loss : Set automatic sell limits at 10% loss.

• Currency Hedging : Use multicurrency accounts or currency ETFs.

• Maximum allocation : Do not exceed 10% of your overall portfolio in Amazon.

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Monitoring and periodic review

Key indicators

• Current P/E Ratio (Price/Earnings).

• AWS Operating Margin and Growth Rate.

• Quarterly revenue and earnings trends .

Free Tools

• Yahoo Finance

• Broker App with Personalized Alerts

Expert advice and best practices

“With just €100, you can bet on fractions of large companies. It’s an ideal training ground for learning without excessive risks.”
— Alessandra Rossi, portfolio manager, Banca Mediolanum

Checklist for the investor from 0 to 100 €

• Define investment objective (e.g. accumulation, growth).

• Choose brokers with fractions and reduced costs.

• Open account and deposit funds.

• Set up recurring purchasing plans.

• Monitor quarterly and rebalance.

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Frequently Asked Questions

1. Can I invest €100 in Amazon even without an Italian bank account?
   Yes, some brokers accept prepaid cards or SEPA transfers from foreign accounts.

2. What is the minimum fraction of a share that can be purchased?
   It depends on the broker, but often it starts at 0.0001 shares.

3. Is the investment of €100 in Amazon taxed?
   Profits are subject to capital gains tax (26% in Italy).

4. Should you buy stocks or ETFs on Amazon?
   Stocks offer direct returns, ETFs diversify but have management costs.

5. How are exchange fees calculated?
   A variable percentage (0.2–0.5%) is applied to the dollar equivalent.

6. Can I sell my fractional share at any time?
   Yes, but there may be a slight delay in settlement in the case of fractional shares.

7. Are there any regulatory limits for small amounts?
   No specific limits, as long as you meet KYC requirements.

8. Is dividend reinvestment automatic?
   Amazon does not pay out dividends; everything is reinvested in the company.

9. Is it better to buy in one go or with DCA?
   DCA reduces the impact of fluctuations, but a one-time purchase captures any rapid increases.

10. How do I recover capital losses in the event of a loss?
    You can offset capital losses and capital gains in the same tax year.